As the exhibition designer and lead digital content creator at the Kelsey Museum of Archaeology, I continually evolved the development and implementation of digital content strategy.
My position allowed me to:
- Collaborate with curators and educators to develop and market exhibitions with captivating narratives that provide informative and entertaining visitor experiences for both individual patrons and group tours
- Exercise creative control designing graphic materials with consistent Kelsey Museum branding
- Produce digital interactives pertaining to special exhibitions.
- Connect with visitors through quality social media engagement
- Incorporate diversity into promotions that I have modernized for a more inclusive audience
- Measure the success of our outreach through a combination of Google Analytics and Drupal
Included here are examples of designs:
- Gallery Guide: I have designed this gallery guide and distribute 1500-2000 printed gallery guides over the course of three months
Gallery Guide, Kelsey Museum, 2018
Gallery Guide, Kelsey Museum, 2018
- Family Day Advertisements: Produced both digitally and in print, our advertisements have skyrocketed attendance as high as 350%
Family Day Ad, Kelsey Museum, 2019
Family Day Ad, Kelsey Museum, 2018
Family Day Ad, Kelsey Museum, 2018
Family Day Ad, Kelsey Museum, 2018
Family Day Ad, Kelsey Museum, 2017
Family Day Ad, Kelsey Museum, 2017
- Tour Advertisements: Since May, I have restructured our tour lists to include eye-catching graphics. Attendance has increased 17%.
Tour Advertisement, Kelsey Museum, 2018
Skills
- Adobe Suite
- Drupal
- Email Marketing
- Front End Development
- Google Analytics
- Graphic Design
- Social Media
- Tumblr
- Web Content Management
- UX Design
Emily Pierattini 